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Pay yearly
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Plan Names
Pricing Strategy
Free
Great for getting started
$0
 
Features
Plus
Everything you need to run your practice
$24 $12 / mo
Save 50% for 6 months
Everything in Free+
Premium
Expand your practice with advanced features
$40 $20 / mo
Save 50% for 6 months
Everything in Plus+

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Plan Structure Rationale

Single recommendation based on stakeholder alignment and usage data

Strategy
Option A confirmed — Plus features move to Advanced, creating clear differentiation. Essentials enriched with billing features (ERA, insurance checks). Free tier tightened with cumulative limits.
Group Features
Group sessions (3+ people) restricted to top tier. Couples/family sessions (2 people) stay in mid-tier. Rationale: true group sessions generate additional revenue justifying the higher tier.
Free Plan
Cumulative limits (not monthly resets) to prevent gaming. 100 appointments, 1 user post-trial, 7-day retention. Purpose: semi-professional mode for practitioners building their practice — NOT true freemium.
Next Steps
Engineering starts late April (~1 sprint). Sequence: 14-day trial (launched) → simplified plans → welcome pack. Share with David, Jerrard, and Gran for feedback.
Free: 12 features Mid-tier: 22 features Top-tier: 19 features Naming: To be decided ✓ Pricing: $30/$50 rounded (confirmed)